An extract from Jacques Joubert’s newest article on How To Write A Great Quant Blog.
by Pawel Lachowicz
Do not commence working over your blog without the vision. “If you don’t know where you are going, any road will get you there!” You want to avoid that mistake. Spend some time dreaming of the final form of your site.
Highly sought after content is important but not as much as your commitment to excel in its delivery. Write from your heart. Listen to your inner voice. Follow your own curiosity. Not the trends. Not what would be profitable. Forget about the noise in the blogosphere. If you want to shine as a diamond, you need to get cut as a diamond.
Your blog should be a reflection of your personality. Forget about achieving success quickly. It will take time. It will count in years. Just remember: “Success [in this venture] is something that you attract by becoming an attractive person”.
Don’t rush. Make a plan. Build your blog around the uniqueness of your writing. And don’t worry about “instant” followers.
Lastly, write less frequently. However, deliver pearls. Not plums.